As part of the identity-building process for Nexa Group projects, a brainstorming session to name the Nexa43 project was held with the leadership team and representatives from across the organization, and the name “Rythme” was selected for the project.

Attending the session were the board of directors, the engineering, sales, business development, and branding and marketing units, and members of Hadi Teherani Architects. Together they weighed the different options in terms of architecture, brand identity, market positioning, longevity, and conceptual depth.

The name “Rythme” draws on the project’s architectural language. The regular repetition of horizontal lines, floors, and façade elements creates a coordinated, continuous order in the building’s form, making the concept of rhythm tangible in its architecture. Beyond being a visual quality, this has become one of the core components of the project’s identity.

The project was designed through a collaboration between Hadi Teherani and Christoph Vopp, architects who realized the concept of rhythm in the project through a cohesive, repeating form. The name was chosen on the basis of this defining feature, after the committee members’ specialist views were brought together.

The choice of “Rythme” reflects Nexa Group’s approach to creating project identities: an approach that relies on expert collaboration and the link between architecture, concept, and brand, and leads to projects with a distinctive character and a lasting identity.