Corporate Traditions for Nowruz and the Start of the New Year

The arrival of Nowruz and the new year provides many businesses with an opportunity to strengthen their organizational culture, appreciate employees’ efforts, and start the new work year with fresh energy.

In Iranian companies, Nowruz comes with a variety of customs and traditions—some rooted in long-standing cultural practices and others added in recent years as part of modern corporate culture.

Below are some of the most common Nowruz traditions in workplaces.

1- Giving Holiday Bonuses (“Eidi”)

One of the oldest and most widespread Nowruz customs in companies is the payment of year‑end bonuses or “Eidi.” This is usually given as cash, gift cards, or sometimes as gift packages.

Beyond its legal aspect, this gesture represents appreciation for employees’ year‑long efforts and serves as a motivation boost for the upcoming year.

2. Corporate Nowruz Gifts

Many companies prepare Nowruz gift packs for their employees, contractors, and clients. These gifts may include:

Holiday nuts and sweets
New year calendars or planners
Company-branded items

Such gifts foster warmth and strengthen connections between the organization, its team, and its clients.

3. Year‑End Celebration

Before the New Year holidays, some organizations hold a year‑end party where:

Outstanding employees are recognized
The past year’s performance is reviewed
Plans and goals for the coming year are discussed

Such events play an important role in promoting teamwork and morale across the organization

4- Setting Up the Haft‑Seen Table at the Office

As Nowruz approaches, many companies set up a traditional Haft‑Seen table in their lobby or workspace.

This decorative setup brightens the work environment and brings festive spirit to the office. Some organizations even hold a contest for the most beautiful Haft‑Seen display among teams.

5- Corporate Greetings and Visits

After the new year begins, it is customary in some companies for managers and colleagues to exchange greetings and visit one another briefly.

Organizations may also send Nowruz greetings via email, cards, or messages to employees and clients—usually managed by the communications or public relations department.

6- Starting the Work Year with Fresh Plans

For many companies, Nowruz marks the time to set new goals and refresh strategies. Leaders use this opportunity to share upcoming projects and visions for the next year with their teams.

Nowruz: A Chance to Reinforce Corporate Culture

Observing Nowruz traditions in the workplace helps increase employee morale, strengthen professional relationships, and foster a sense of belonging.

Companies that embrace these cultural values tend to create warmer and more dynamic work environments.

Nowruz is a reminder of new beginnings—for individuals and organizations alike. Embracing this occasion to connect better with staff and clients can set the stage for a more successful year ahead.